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Concept:
For the construction of the symbol of the brand, we started from three elements that represent the spirit of the company:
Functional origin: cutting discs, the essence of the business.
Attitude and vision: The eagle reflects the determination with which the company was born and defines the vision it pursues.
Aspiration and Quality: As manufacturers they have a wide portfolio of diamond cutting discs.
Concepto:
Para la construcción del símbolo de la marca se partio de tres elementos que representan el espíritu de la compañía:
Origen funcional: los discos de corte, la esencia del negocio.
Actitud y visión: El águila refleja la determinación con la que nació la empresa y define la visión que persigue.
Aspiración y Calidad: Como fabricantes poseen un amplio portafolio en discos de corte diamantados.
![](https://cdn.myportfolio.com/c57fedba-1031-4b65-89b4-f2704fb81ada/9df1c645-8970-41bc-bbe2-b4af03de1c81_rw_1920.png?h=2a45fcabf50dc1f175e8a3e26764f8fb)
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Brand designer: Andrés Vera
Agency: Feelingbrand.
Country: Colombia
Year: 2022